Strauss Zelnick didn't say games should be priced per hour, but is he right about their value? | Opinion
A story has been doing the rounds that Strauss Zelnick, the CEO of GTA publisher Take-Two, thinks games should be priced by the hour. This has come from a quote in Take-Two's Q2 earnings call when a Goldman Sachs analyst asked Zelnick for his views on subscription pricing in the broader entertainment market. Zelnick's answer actually doesn't suggest games should be priced hourly. Instead, his response is simply the same long-held view from executives in this business that video games (broadly speaking) are good value for money because of the depth and, yes, length of the experience. Read more
A story has been doing the rounds that Strauss Zelnick, the CEO of GTA publisher Take-Two, thinks games should be priced by the hour.
This has come from a quote in Take-Two's Q2 earnings call when a Goldman Sachs analyst asked Zelnick for his views on subscription pricing in the broader entertainment market.
Zelnick's answer actually doesn't suggest games should be priced hourly. Instead, his response is simply the same long-held view from executives in this business that video games (broadly speaking) are good value for money because of the depth and, yes, length of the experience.
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